Stick-O pre-school building toy launches baby shark sets

Magformers UK Ltd has introduced its first ever licensed products by bringing the Baby Shark global phenomenon to the magnetic construction toys category.

The company has launched the Baby Shark Friends Set and Baby Shark Family Set in its latest Stick-O® range of leading magnetic toys for pre-school children.

The two branded sets feature all-new Stick-O pieces, including large magnetic balls imprinted with cute shark faces and magnetic fins and tails in the instantly-recognisable Baby Shark yellow, blue and pink colours.

Said Magformers UK Ltd managing director, David Kelly: “We are delighted to offer retailers these fantastic new licensed sets. Baby Shark is a YouTube sensation and an incredibly popular TV property through its relationship with Nickelodeon.

“Stick-O is growing rapidly in the UK as a fun, creative and educational magnetic toy for early years children. Partnering with such a globally-recognised phenomenon as Baby Shark will make our toys even more appealing and engaging.” Stick-O Baby Shark Family (SRP £29.99) is a super cute 17-piece set that makes the main yellow ‘Ollie’ baby shark, pink ‘Ellie’ mummy shark and blue ‘Nick’ daddy shark characters, as well as other sea creatures, plants and models.

Stick-O Baby Shark Friends (SRP £49.99) is a bumper 30-piece set which makes all the main shark characters, plus ‘Goldie’ the fish, ‘Vola’ the octopus, a reel-in magnetic fishing rod, and a whole host of other sea-themed animals, plants and models. Characterised by its funky colours and chunky shapes, Stick-O was created in 2019 by the Magformers design team in Seoul, South Korea, as a direct response to requests for a high-quality magnetic toy for younger children.

Stick-O shapes feature disc magnets safely sealed inside. But because the magnets spin, using the Magformers® Rotating Magnets system, two pieces always connect when brought together.

Released in 2016 by educational entertainment company Pinkfong, also based in Seoul, ‘Baby Shark Dance’ is YouTube’s all-time most-watched video with over 10.3bn views. Baby Shark’s Big Show is among the most popular shows on TV with young children.

Added David Kelly: “This exciting collaboration brings together two of South Korea’s foremost children’s educational brands in Magformers and Pinkfong, who own the Stick-O and Baby Shark properties respectively. “It’s an important development for our company and our retail partners and the reaction is already extremely positive.”

Magformers UK Ltd is the owner of award-winning Magformers® and Stick-O® magnetic construction toys and germ-killing Dothams™ UVC storage box brand. It is also distributor of the new Puzzly-Do!® Dubbl-Puzzl jigsaw range.

Any nurseries interested in using Stick-O Baby Shark sets as part of their play equipment can contact Magformers UK Ltd directly on 01270 446250 or email sales@magformers.co.uk.

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